Food & Drink

Germany Crowns 27-year-old Marketing Manager as Face of Wine Industry

Germany has picked the new face of its wine industry, crowning Katharina Staab, 27, from the south-west state of Rhineland-Palatinate as this year’s German Wine Queen.

The 70-member jury chose Katharina over five other contestants on Friday night, in a competition involving quizzes over their knowledge of wine, their ability to give a speech on the spot and wine tastings.

“Super, it’s super,” said Staab after winning, tears in her eyes.

The German Wine Queen, a tradition since 1949, must represent Germany’s wine industry, which produced some 9.1 million hectolitres in 2016 and is the fourth-largest wine producer in the EU.

As queen, Staab will represent the industry at some 200 meetings scheduled both domestically and abroad throughout the year.

The competition pits contestants from Germany’s 13 wine-growing regions against one another. Katharina, a marketing manager, replaces outgoing queen Lena Endesfelder from the Mosel region.

German wine queen

At home among the vines: Germany’s new Wine Queen, Katharina Staab / Image

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