Swiss Chocolate Sales Melt Away In Germany
Strong Franc Hits Swiss Chocolate Sales in Germany.
Germany, the most important market for Swiss chocolate, has seen sales fall for the second year in a row, according to the Association of Swiss Chocolate Producers, Chocosuisse.
In 2016, Switzerland exported only 17,400 tons of chocolate to Germany, 19 percent less than in the previous year. Sales also fell 18 percent in the same period. Although a sharp decline was recorded in Germany, significant growth rates were seen however in the other key export markets: Great Britain increased by 7%, France and Canada by 8% and the US by 19%.
Overall, the Swiss chocolate industry produced 2.3 percent more chocolate last year than in 2015, almost 186,000 tons. Sales rose by one percent to just under 1.8 billion Swiss francs (1.6 billion euros).
The figures show that the international market is becoming more and more important for Swiss chocolate makers, with two out of three chocolates produced in Switzerland now exported.
Chocosuisse suggested that the unusually hot summer may have put people off chocolate, while a strong Franc meant fewer tourists coming to Switzerland to buy chocolate-based souvenirs. The exchange rate was also thought to have been a key reason in some German wholesalers and retailers choosing to import chocolate from other sources.