Berlin Sneakers Are Just The Ticket
Berlin’s transport authority and Adidas release a pair of sneakers that doubles as a train pass.
A trainer based on the mottled design of the seats in Berlin’s underground trains and including a built-in ticket to ride the city’s public transport network for all of 2018 went on sale on Tuesday.
Launched to commemorate the 90th anniversary of Berlin’s public transport company Berliner Verkehrsbetriebe (BVG), the number of trainers available was limited and they were only for sale at two locations in the city, but still hundreds of people braved the cold to queue up, some for as long as 24 hours to secure a pair.
Snow sent some back to their cars or into one of the many bars of the Kreuzberg district where one of the stores, Overkill, is located, store spokesman Julian Kalitta told dpa.
At 1 am (0000 GMT) there were over 550 people outside the store and registered on the waiting list; by 6 am a second count was carried out and those who had left the queue were struck off the list. Those that made it through the night were rewarded with breakfast.
Peggy from the Hellersdorf district said she had been waiting since Monday morning; she and Oliver from Friedrichshain – wrapped up in thick blankets and on reclining chairs – managed to secure a place in a special waiting area. Others waited in tents on the pavement.
The Adidas trainers with built-in 2018 travel ticket are limited to just 500 pairs and cost 180 euros (220 dollars). Some were already for resale on eBay for 600 euros even before they went on sale. The trainers were also available at the Originals Flagship Store in the Mitte district.
Ja, das sind Sneaker im BVG-Design. Ja, die gelten als Jahresticket. Nein, nicht mal die dürft ihr auf den Sitz gegenüber legen.
— Weil wir dich lieben (@BVG_Kampagne) January 9, 2018