Bees United – German Soccer Club In The Honey
A game of two hives. German soccer club St Pauli have come up with a novel way to raise awareness of the world’s dwindling bee population.
German second tier side St Pauli are hoping to generate a buzz in the bid to help the planet’s declining bee population by selling honey produced from hives at the stadium in the club shop.
Based in Hamburg, St Pauli are keeping bees inside the club’s Millerntor-Stadion and have opted to name their honey product “Ewaldbienenhonig” – which translates to “Ewald honey” – in honour of head coach Ewald Lienen. As well as selling the honey, residents within a 3 kilometer radius of the stadium have been urged to plant bee-friendly flowers and window boxes in a bid to boost dwindling bee numbers.
Club executive Andreas Rettig said this new program is in line with the club’s culture and ethos. “Other cities have balconies to celebrate titles, and we have them for the bees.”
The players from the Bundesliga 2 side run out to the song Hells Bells by rock band AC/DC, while the club which is known for its skull-and-crossbones logo, is running the project in collaboration with honey farm “Imkerei Marleena“, who have been tasked with the upkeep of the beehives. St. Pauli have set up a live stream at www.kiezhelden.com where a webcam broadcasts the location in which the beehives are housed in the stadium.
This summer saw the second harvest of the honey, during which children from the surrounding areas were allowed to come along, with over 50kg of honey being harvested in July alone. The bees are obviously grateful for the help they are getting from the Club and made their own version of a “thank you card”!